Anchor text is the clickable, visible text in a hyperlink that leads to another webpage or resource. It’s usually underlined or highlighted and gives users an idea of what they’ll find when they click the link. To rank a web page for a query, people only have to point multiple links a

When an image is linked, the alt text is the anchor text, helping search engines and users understand the content. Anchor text is considered "an exact match" if it includes a keyword that mirrors the page being linked to. For example, “running a marathon” links to a pag